We partner with a small number of agents per market. Here's who we're looking for.
Our program is for:
Agents who are stuck on the revenue rollercoaster
Agents relying too heavily on referrals
Agents who feel like they don't truly have control over their income
Agents who are hungry, growth oriented & willing to do the work most won't
Agents who seek reliable & experienced marketing professionals
Our program is not for:
Agents who aren't already listing & selling consistently
Agents who have been in their market for less than 12 months
Agents chasing quick cash & don't understand long term growth
Agents who aren't willing to work extremely hard
Agents who aren't coachable / open minded
FAQ
Frequently asked questions.
What makes Base Acquisition special?
Most agencies hand you a spreadsheet of leads and walk away. We run your Meta ads and give you a dedicated ISA team that calls every lead within minutes, follows up for weeks, and books qualified appointments directly on your calendar. You get conversations, not contact info.
I've tried Facebook ads and haven't seen much success. What's going to be different?
Ads usually aren't the problem. Follow-up is. Online leads go cold fast, and most agents can't call within minutes while they're at showings and closings. We handle the ads and the follow-up, so the leads you pay for actually turn into appointments.
I'm not active on social media. Does this matter?
Not at all. The ads run as targeted campaigns to people in your area who are thinking about buying or selling. You don't need to post, film content, or have a large following.
Does this work in a unique market?
Yes. Every campaign is built around your specific area, price points and audience. Luxury, rural, vacation-home or first-time buyer markets each get their own targeting and messaging. We'll walk through your market on the strategy call.
My brokerage sends me leads. Why not just use those? "I work on referrals"
Keep them. Referrals and brokerage leads are great, but you don't control how many come in or when. We add a predictable pipeline on top of what you already have, so your income isn't left to chance.
Will this work for me?
If you're already listing and selling consistently, have been in your market for at least 12 months, and are ready to show up to more appointments, it's built for you. If we don't think it's a fit, we'll tell you on the call.
How quickly can I get started?
Once we're aligned on the strategy call, ads and our ISA team can be live within about 7 days.
Do you work with buyers and sellers?
Yes. We run seller campaigns (like home valuations) and buyer campaigns, and can weight your mix toward listings, buyers, or both depending on your goals.
About · Founder story
I almost quit real estate at 19.
I'm Jacob Lorenzo, founder of Base Acquisition. This is how I found what actually works, and why I built a company to share it with other agents.
Chapter 01 · Age 19
A rude awakening
I got into real estate at 19, and reality hit me fast. Buying or selling a home is the biggest investment most people will ever make. Understandably, not many of them wanted to trust a 19-year-old with it.
So I did everything I was told. Every piece of advice my mentor gave me, I tried:
Cold calling
Networking events
Calling my SOI
Door knocking
Open houses
Brokers opens
Facebook communities
Facebook Marketplace
A food fundraiser
None of it was working. Four months in, I was ready to quit.
No one trusts a 19-year-old with the biggest investment of their life. So I had to find another way.
Chapter 02 · Month 4
Playing my best card
Before walking away, I bet on the one thing I knew I was good at: technology. I started running ads for my brokerage's listings and my mentor's listings. I wrote ad copy for the people I wanted to help: FHA buyers, families looking for local affordable housing, and investors hunting for fixer-uppers.
That's when the phone started ringing. Buyer inquiries. Investor inquiries. Real people raising their hands. Those leads became my clients. I helped first-time homebuyers get the keys to their first place, guided VA families relocating to the island, and connected investors with the fixer-upper deals available in the area. By the end of my first year, I'd closed 8 deals.
I realized I could help the agents around me do the same thing. So I started showing my colleagues how to run their own ads, and they started getting deals too.
Before long, I was fortunate enough to be invited to teach other brokerages, including Corcoran Pacific, how to run social media ads the right way.
Chapter 04 · All in
Building Base Acquisition
Two years later, I went all in on helping realtors in my area grow their business. That's how Base Acquisition was born. Along the way, I've also had the privilege of helping businesses outside real estate, like Dr. Wynn Okuda and the University of Hawaiʻi at Mānoa.
I've taught and worked with
Corcoran Pacific
Bean Sprout Realty
Dr. Wynn Okuda
University of Hawaiʻi at Mānoa
Why this matters to you
I know what it feels like to do everything right and still watch the month end with nothing closed. Every campaign we run and every lead our team calls comes from what I learned the hard way. When you work with us, you're getting a system I built for my own business first.
Jacob LorenzoFounder, Base Acquisition
Along the way
Moments from the journey.
Giving backRunning a food drive for the Hawaiʻi Foodbank.With clientsThe best part of every deal is the people.BOLDCelebrating with fellow agents.
Case Studies
Real agents. Real closings.
Agents who use Base Acquisition to build a predictable pipeline of buyers and sellers, and the results they've seen.
Beyond real estate
Trusted by organizations too.
Beyond agents, we've helped brokerages, practices and institutions with ads, training, websites and client systems.
Brokerage training
Corcoran Pacific Properties
Invited to teach their agents how to run social media ads the right way.
Brokerage
Bean Sprout Realty
Built the brokerage's website and client portal system.
Before I built Base Acquisition, I was a licensed agent with Keller Williams. I used this system in my own business first. These are the clients I helped along the way.
8Deals closed in year one
$5.4M+Total sales volume
19My age when I started
The deals
Sellers and buyers, start to close.
6 listings soldRepresented sellers across Oʻahu, including an off-market sale at the Peninsula at Hawaiʻi Kai.
2 buyers representedIncluding a $1.6M purchase at Kuapa Isle and a Big Island home in Pāhoa.
